I was super excited to speak to Iona Yeung of 30 Ever After, dating and relationship coach and author extraordinaire. As a certified relationship and dating coach, specialising in young single women, Iona has a unique and experienced outlook on relationships and finding love.
Sometimes it takes one breakup to change your perspective on life and love. For Iona, it was the breakup of 2013.
Never Settle speaks to Iona about relationships, coaching, writing and finding your ever after…
#1 Can you tell me a little more about yourself and why you decided to make the move to relationship coaching?
I’m a dating and relationship coach for young single women. I help them figure out what they need in a man (because it’s not always what they think it is) and help them create the mindset that attracts healthy relationships.
My career started from a breakup which left me in a little bit of a hot mess. It was one of those breakups where I had no closure so I had to find it myself through a lot of personal development and inner work. I’m so grateful forthat break up now – it’s helped me find my life purpose.
#2 What you do think the biggest mistake people make when dating is?
Ah there are so many to list. The biggest one is think that finding loveis based on luck and numbers. The first thing someone does when they decide they want to find a man is that they’ll sign up for dating apps or go out with the girls. But there is so much prep work to do before that.
Most people are just going blind. If they did the mindset work and mapped out what’s going to fulfil the emotionally, they can fast track their way to finding healthy love.
#3 30 Ever After’s slogan is ‘there’s no such thing as luck in love’, what made you choose that?
I’m a firm believer that finding love has nothing to do with luck. It suggests that we have no control over our love life when we do. We decide what kind of men we want to attract, we decide how people should treat us, we decide what boundaries we set. I want women to feel empowered over their relationships.
#4 Most single women worry about the ticking clock when they reach their late 20s – what key piece of advice would you give them?
There is still so much time for you to meet someone. When you get to your late 20s, it’s so normal to feel like you’re falling behind. But you know what? When you’re in a rush to get to an end point (marriage), you really miss out on all the things that happen in between. Enjoy the journey. I’ve worked with many clients in their 30s and 40s who tell me they wished they weren’t in such a hurry to settle down. Learn to deal with your fears of the ticking clock – this is the stuff I teach in my programme Mindset Makeover.
CLICK HERE FOR THE MINDSET MAKEOVER
#5 What makes your coaching unique?
I’m very collaborative in my approach. Most of the time clients have all the answers, I just help bring them to the surface. I’m also a firm believer in doing the inner work first. So my process starts with mindset work, a dating strategy and then communication tools that help women ask for what they want without seeming needy or agressive.
I also don’t believe in tactics where you get men ‘addicted to you’ or ‘desperate for your attention’.
#6 What do you offer with 30 Ever After?
I have a truckload of advice and programmes that help women create their own luck in love and also one that helps take their casual flings to a committed relationship. If you’re just getting started I’d recommend downloading one of my freebies:
Mindset Makeover 30 Day Challenge
Single to Engaged
#7 What are your plans for 30 Ever After going forward, in the future?
I would love to add more programmes and start an online magazine but I’m open to suggestions from the people who matter – my readers.
Check out Iona’s fab books on Amazon now:
Ultimate Guide to Texting Men here
Men and Commitment: Why Men Can’t Commit here
*This post was sponsored by 30 Ever After. All opinions are entirely my own.
